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  • Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
    Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation

    The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Moths : Their biology, diversity and evolution
    Moths : Their biology, diversity and evolution

    Moths is an accessible introduction to the stunning diversity, life habits and evolution of moths.This insect group encompasses 128 of the 135 families of the scaly winged insects (Lepidoptera), with some 140,000 known species.Moths are among the most successful of the Earth's inhabitants, with an ancient history, some fossils being dated to 190 million years old.This book traces the structure and development of these winged insects and reveals some of their extraordinary adaptations, such as caterpillars that communicate with ants, as well as ruthless survival tactics - including blood-sucking, feeding on the tears of sleeping birds, and cannibalism of their own mothers.It also exposes their essential roles in ecosystems and manifold interactions with humans.Often considered denizens of the night, hopelessly allured by light and voracious destroyers of clothes, the book shines a spotlight on moths, illuminating the bright side of their astonishing diversity.

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  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

    Price: 90.50 £ | Shipping*: 0.00 £
  • Annual Fishes : Life History Strategy, Diversity, and Evolution
    Annual Fishes : Life History Strategy, Diversity, and Evolution

    Annual Fishes: Life History Strategy, Diversity, and Evolution is the first comprehensive reference on current knowledge of diverse species that exhibit unique survival strategies and provide important models for basic and applied research.This work fills a void, covering the life cycle, reproductive biology, evolutionary ecology, reproductive behavior, sexual selection, genetics, speciation, and integrative and conservation strategies of annual fishesBringing together researchers in different areas of annual fishes to summarize previous work, overview the current research, and highlight promising areas of research, the book is organized into three sections focusing on:Diversity, life history, and reproductive biologyEcology and conservationEvolutionThe book provides a thorough understanding of the complexity of annual fishes and emphasizes their usefulness as a unique model organism for studies in vertebrate biology, particularly in areas such as speciation and senescence.It also notes the gaps in knowledge that challenge future research and encourages the continued expansion and development of research studies on annual fishes to address these gaps so that general vertebrate biology can be better understood.It serves as a valuable resource for scientists in a range of disciplines such as ichthyology, zoology, developmental and evolutionary biology, molecular biology and genetics, and ecology.

    Price: 43.99 £ | Shipping*: 0.00 £
  • What is cosmic evolution, chemical evolution, biological evolution, and cultural evolution?

    Cosmic evolution refers to the development and changes in the universe over time, including the formation of galaxies, stars, and planets. Chemical evolution is the process by which elements and compounds have changed and evolved over time, leading to the formation of complex molecules and the conditions necessary for life. Biological evolution is the process by which living organisms have changed and diversified over time through genetic variation, natural selection, and other mechanisms. Cultural evolution refers to the development and changes in human societies, including the growth of technology, language, art, and social structures.

  • What triggers evolution?

    Evolution is triggered by a combination of factors, including genetic mutations, natural selection, genetic drift, and gene flow. Genetic mutations create new variations in a population, which can then be acted upon by natural selection, where individuals with advantageous traits are more likely to survive and reproduce. Genetic drift and gene flow also play a role in shaping the genetic makeup of a population over time. These factors collectively drive the process of evolution by leading to changes in the frequency of genetic traits within a population.

  • Is evolution stingy?

    Evolution is not inherently stingy, but rather it is driven by the process of natural selection, which favors traits that increase an organism's chances of survival and reproduction. This can sometimes result in the appearance of stinginess, as resources are allocated to the most advantageous traits. However, evolution also promotes cooperation and mutualism in many species, leading to the development of symbiotic relationships and social behaviors that benefit the group as a whole. Overall, evolution is a complex process that can result in both competitive and cooperative behaviors, depending on the specific ecological and environmental pressures at play.

  • What about evolution?

    Evolution is the process by which species of organisms change over time through the process of natural selection, genetic drift, and other mechanisms. It is a fundamental concept in biology and has been supported by a large body of evidence from fields such as genetics, paleontology, and comparative anatomy. Evolution explains the diversity of life on Earth and how species have adapted to their environments over millions of years. It is a well-established scientific theory that has withstood rigorous testing and continues to be a central principle in the study of biology.

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  • The Diversity of Fishes : Biology, Evolution and Ecology
    The Diversity of Fishes : Biology, Evolution and Ecology

    THE DIVERSITY OF FISHES The third edition of The Diversity of Fishes is a major revision of the widely adopted ichthyology textbook, incorporating the latest advances in the biology of fishes and covering taxonomy, anatomy, physiology, biogeography, ecology, and behavior.Key information on the evolution of various fishes is also presented, providing expansive and conclusive coverage on all key topics pertaining to the field.To aid in reader comprehension, each chapter begins with a summary that provides a broad overview of the content of that chapter, which may be particularly useful for those using the text for a course who don’t intend to address every chapter in detail.Detailed color photographs throughout the book demonstrate just some of the diversity and beauty of fishes that attract many to the field.A companion website provides related videos selected by the authors, instructor resources, and additional references and websites for further reading.Sample topics covered and learning resources included in The Diversity of Fishes are as follows: How molecular genetics has transformed many aspects of ichthyology The close relationship between structure and function, including adaptations to special environments Many physical and behavioral adaptations reflecting the fact that many fishes are both predators and prey Fish interactions with other species within fish assemblages and broader communities, plus their impacts on ecosystems Global maps that more accurately represent the comparative sizes of oceans and land masses than maps used in prior editions For students, instructors, and individuals with an interest in ichthyology, The Diversity of Fishes is an all-in-one introductory resource to the field, presenting vast opportunities for learning, many additional resources to aid in information retention, and helpful recommendations on where to go to explore specific topics further.

    Price: 81.95 £ | Shipping*: 0.00 £
  • Convergent Evolution in Stone-Tool Technology
    Convergent Evolution in Stone-Tool Technology

    Scholars from a variety of disciplines consider cases of convergence in lithic technology, when functional or developmental constraints result in similar forms in independent lineages. Hominins began using stone tools at least 2.6 million years ago, perhaps even 3.4 million years ago.Given the nearly ubiquitous use of stone tools by humans and their ancestors, the study of lithic technology offers an important line of inquiry into questions of evolution and behavior.This book examines convergence in stone tool-making, cases in which functional or developmental constraints result in similar forms in independent lineages.Identifying examples of convergence, and distinguishing convergence from divergence, refutes hypotheses that suggest physical or cultural connection between far-flung prehistoric toolmakers.Employing phylogenetic analysis and stone-tool replication, the contributors show that similarity of tools can be caused by such common constraints as the fracture properties of stone or adaptive challenges rather than such unlikely phenomena as migration of toolmakers over an Arctic ice shelf. ContributorsR. Alexander Bentley, Briggs Buchanan, Marcelo Cardillo, Mathieu Charbonneau, Judith Charlin, Chris Clarkson, Loren G.Davis, Metin I. Eren, Peter Hiscock, Thomas A. Jennings, Steven L. Kuhn, Daniel E. Lieberman, George R. McGhee, Alex Mackay, Michael J. O'Brien, Charlotte D. Pevny, Ceri Shipton, Ashley M. Smallwood, Heather Smith, Jayne Wilkins, Samuel C. Willis, Nicolas Zayns

    Price: 48.00 £ | Shipping*: 0.00 £
  • Evolution of Solid Phase Microextraction Technology
    Evolution of Solid Phase Microextraction Technology

    Solid Phase Microextraction (SPME) is a flexible and convenient sampling and sample preparation technique that extracts different kinds of analytes, including both volatile and non-volatile, without the use of a solvent.The technique facilitates fast, simple and automated determination of target analytes in a range of matrices.As it offers a green methodology, it is growing in popularity as an alternative tool in analytical chemistry to traditional methods.This book follows on in spirit from the editors’ previous title, Applications of Solid Phase Microextraction and will introduce the reader to breakthrough methodologies and cutting edge applications.Although it assumes a good degree of SPME knowledge, an overview of the fundamentals is given before taking the reader through an update of the field.The reader will learn the basic principles and advantages of different SPME formats including the stir bar extraction techniques, thin film SPME, Bio-SPME, and new trends in different coatings.Applications in complex media, including food analysis, drug residues and bioanalysis are covered. Bringing together leading sample preparation academics from around the world, the editor has put together an informative new book, suitable for analytical chemists and practitioners utilising SPME tools in their research.

    Price: 179.00 £ | Shipping*: 0.00 £
  • Beyond Growth Hacking : Mastering Business Model Evolution
    Beyond Growth Hacking : Mastering Business Model Evolution

    Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work.Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy.In an era where rapid technological advancements and market dynamics continuously reshape the business landscape, the need for innovative growth strategies has never been more critical. Beyond Growth Hacking addresses this new reality whilst offering actionable insights into navigating it successfully.Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, the book is a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst these challenges.The purpose bridges the gap between traditional business strategies and the agile, innovative approaches necessitated by today's fast-paced environment and the need to include big data management in strategy formulation.Readers start with the basics of modelling a business, providing a foundation for readers to analyse and understand their own organizations.It then delves into the dynamics of business models, emphasizing the importance of validation, scaling, innovation, and the ability to pivot effectively. The Managing Innovation in Business Strategy, Marketing and Finance series contributes to understanding the role of business innovation by focusing on three key functional areas: strategy, marketing, and finance.Books in the series explore large businesses, small businesses, family businesses, and more, giving unique insight into the interplay of innovation on strategy, marketing and finance.

    Price: 45.00 £ | Shipping*: 0.00 £
  • Can evolution stop?

    Evolution is a continuous process driven by genetic variation, natural selection, and environmental changes. While it is theoretically possible for evolution to slow down or even temporarily stop in a stable environment with little genetic variation, it is unlikely to completely halt. As long as there are factors such as mutations, genetic recombination, and environmental pressures, evolution will continue to shape and change species over time. Therefore, while it may slow down under certain conditions, it is unlikely for evolution to completely stop.

  • Will evolution change?

    Evolution is a continuous process driven by genetic variation, natural selection, and environmental changes. As long as these factors continue to operate, evolution will continue to occur. However, the specific direction and pace of evolution may change in response to new environmental pressures, genetic mutations, and other factors. Therefore, while the fundamental process of evolution is unlikely to change, the specific outcomes and patterns of evolution may vary over time.

  • What is the difference between synthetic evolution and natural evolution?

    Synthetic evolution involves the intentional manipulation of genetic material by humans in a controlled environment, such as in a laboratory setting, to produce desired traits or outcomes. In contrast, natural evolution occurs in nature through the process of natural selection, where organisms with advantageous traits are more likely to survive and reproduce, leading to changes in the genetic makeup of a population over time. While synthetic evolution is directed and guided by human intervention, natural evolution is driven by environmental pressures and random genetic mutations.

  • Is evolution really proven?

    Yes, evolution is a well-established scientific theory that is supported by a vast amount of evidence from various fields such as genetics, paleontology, and comparative anatomy. The theory of evolution explains the diversity of life on Earth and how species have changed over time through natural selection and other mechanisms. While there may still be gaps in our understanding of certain aspects of evolution, the overall evidence strongly supports the theory as a fundamental principle of biology.

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